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ICICI Bank Scam: Full Story, Impact, Lessons, and Prevention
One of the most significant bank fraud cases ever in the country's history of finance, the ICICI Bank scandal proved…
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What are the Advantages and Disadvantages of Outsourcing?
Outsourcing is one of the world's most successful businesses which are often debated. Generally, outsourcing is defined as the practice…
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The Ketan Parekh Scam: A Dark Chapter in India’s Stock Market
The Ketan Parekh scam is one of India's stock market scams almost equivalent to the manipulation of stock prices in…
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Methods of Promotion: Meaning, Pros, Cons, Strategies & Examples
Promotion is an essential part of marketing that enables companies to really reach out to consumers, generate revenue, and grow…
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Types of Promotion Mix: Meaning, Factors Affecting & Examples
The term promotion mix is used to indicate the tools and techniques hired by way of corporations in conveying their…