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Need of Consumer Movement: Importance, Features and Role in India
The consumer movement is important because it protects consumers from exploitation and advocates for their rights. This consumer movement needs…
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Levels of Product: Core Benefit, Generic Product, Expected & More
Products are tangible goods that businesses produce or manufacture to sell it to individuals. Levels of Product is the theory…
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Lateral Communication: Advantages, Challenges & How to Improve?
Lateral communication is the process of information exchange among people or departments of the same rank. Unlike hierarchical communication, which…
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Factors Affecting Pricing Decisions: Demand, Cost, Market, Etc.
Pricing refers to determining the price or value at which a service or product will be sold to customers. Factors…
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Preference Share Capital: Growth, Investment & Finance Stability
Preference share capital is money a company raises by selling preference shares. Preference shares are a type of stock that…