Study Material

Commercial activities provide the backbone to economic systems as it is undertaken across the entire globe. A commercial organization undertaking…

Public companies play a very vital role in the global and national economies being major momentum drivers for innovation, employment,…

The concept of service marketing refers mainly to the promotion of intangible services rather than physical goods. Services are a…

When you define a brand, you talk about the personality of a business. A brand is not only its name…

E-commerce is the buying and selling of goods and services through digital platforms. Limitations of e-commerce highlight the obstacles businesses…