Study Material

The importance of personal selling in today's dynamic business environment cannot be overstated. Personal selling involves direct, face-to-face interaction between…

Business activ­ities can be classified into various cate­gories based on their function, purpose, and the sectors in which they operate.…

Sources of power play a strong role in organizational behavior, determining how leaders and other people influence and guide action.…

Accountancy, which is often described as the "language of business," is critical to an understanding of how businesses work in…

Choosing the right entry mode is the first big decision that falls on a business as it decides to expand…