Marketing is a big concept in the sale of products among businesses. Every business has different ideas or concepts on how to market their products. The production concept in marketing is the idea that customers prefer affordable and easy-to-find products. Companies that use this concept focus on making products in large amounts to reduce costs and make them available to many people.
The production concept believes that people want cheap and available products more than anything else. The idea works well in markets where products are in high demand but low supply. Businesses that use the production concept in marketing try to make as many products as possible and sell them at low prices. They focus on improving the production process to lower costs and increase supply.
What is Marketing Concept?
The marketing concept is centred on fulfilling customer needs and wants. Businesses using this concept believe understanding customers’ needs can translate to a better product or service. Businesses do not merely produce things in the hopes that people would buy them but rather first investigate what people need.
The marketing concept centres customers in every activity. Therefore, the company researches stay informed about consumer preferences and produce something that fits the demand. Such a method creates stronger customer relationships and often results in long-run success. Contrasting to the marketing production concept, which seeks to produce low-cost products in large quantities, the marketing concept centres on value for the customers.
Companies like Amway products and Forever Living products follow the marketing concept by offering items that meet specific customer needs, such as health and wellness. They focus on customer satisfaction and build loyalty over time.
What is Production Concept in Marketing?
Production concepts in marketing mean businesses should stress mass-producing products at low costs. It then follows that customers want cheap and plentiful products. It is one of the oldest marketing concepts ever. It is very essential when demand exceeds supply.
In the production concept in marketing, companies work on improving their production techniques. They try to make products faster and cheaper. This helps them offer low prices to customers, which attracts more buyers. The focus is on efficiency, mass production, and distribution.
For instance, when he began manufacturing cars, Henry Ford applied the production concept in marketing. He used the assembly lines to produce cars in large quantities at very low costs. This made cars affordable to many people. Similarly, companies producing basic goods such as food, clothing, or household items often follow this concept.
Different Types of Marketing Philosophies
The marketing production concept makes vast amounts of a product to be sold cheaply. The best-fit markets are where people care for anything, such as a reasonable price and ready availability. Here is how some other para’s go different for the concepts: Different Marketing Concept Para Marketing isn’t limited to the idea of production. Businesses use some marketing concepts that lead firms to flourish and become prosperous. Let’s examine some marketing concepts.
- Production Concept: As discussed, this focuses on making products cheaply and in large quantities.
- Product Concept: This idea focuses on making high-quality products. Businesses believe that customers will buy the best product available. For example, luxury car brands like BMW use the product concept in marketing.
- Selling Concept: This focuses on aggressive sales techniques. Businesses believe customers must be convinced to buy products through advertising and promotion.
- Marketing Concept: This focuses on understanding and meeting customer needs. Companies research what customers want and create products that satisfy those needs.
- Societal Marketing Concept: This idea combines customer needs with social good. Businesses aim to make profits while also considering the environment and society.
Production Concept in Marketing Examples
The production concept in marketing becomes easier to understand with real-world examples. Many companies have applied this concept and become successful. These businesses emphasise the production of large quantities and selling at a low price. Let’s look at some examples of how the production concept in marketing works in real life.
| Company | Product | How Production Concept is Used |
| Ford Motor Company | Automobiles | Used assembly lines to mass-produce cars, making them affordable for everyone. |
| Coca-Cola | Soft Drinks | Produces large quantities to keep costs low and products widely available. |
| Walmart | Retail Goods | Focuses on an efficient supply chain to offer products at low prices. |
| Unilever | Household Products | Mass-produced goods to make them affordable and available worldwide. |
| McDonald’s | Fast Food | Uses standardised processes to produce food quickly and cheaply. |
Importance of Production Concept in Marketing
The concept of marketing production is crucial for businesses, especially in some situations. Companies use this concept to meet high demand and offer products at low prices.
Cost Efficiency
With the huge quantities of production, companies reduce the cost per product. This gives them the edge to sell their products at low prices, attracting more customers. For instance, Amway can sell its products competitively due to efficient production.
Business Growth
The faster a business produces products at reduced prices, the quicker it will grow. It enables companies to reach more customers and increase market share. For example, the faster Forever Living products can be grown by producing efficiently.
Meeting High Demand
If there is high demand for the product, then the marketing concept of production fulfils this need. It makes companies able to produce more products quicker to satisfy customers.
Competitive Edge
Using the production concept in marketing, the business provides services or products to consumers at lower prices than competitors. This is the competitive edge of a business. For instance, McDonald’s uses standard production to maintain a low price level and attract many customers.
Production Concept in Marketing FAQs
What is a production concept in marketing?
Production concept in marketing is that a customer wants such products which can be afforded at low price with easy availability.
What is product concept in marketing with example?
The product concept in marketing is making high-quality products. For instance, Apple makes innovative and premium gadgets that attract customers looking for the best technology.
What are Amway products?
Amway products include health, beauty, and home care items. They focus on quality and customer satisfaction, offering products like vitamins, skincare, and household cleaners.
What is the product life cycle?
The product life cycle is the process a product goes through from introduction to growth, maturity, and decline. Companies adjust their marketing strategies based on each stage.
What are Forever Living products?
Forever Living products are health and wellness items made from aloe vera and other natural ingredients. They include dietary supplements, skincare products, and personal care items.
