Highlight of the News
'Compassionate Kozhikode', an Indian initiative, has been honored by ITB Berlin as one of the 50 most inspiring global projects, marking their golden jubilee celebrations. This project is the only one from India and one of the three from Asia to be acknowledged with this prestigious recognition.
What is 'Compassionate Kozhikode'?
- Conceptualized by District Collector N. Prasanth, the project was started a year ago.
- The initiative aims to unify government bodies and citizens to volunteer and transform Kozhikode into a model city, thereby attracting more visitors.
ITB Berlin: Celebrating 150 Years of Excellence
Since its inception in 1966, ITB Berlin has grown to become the world's largest travel trade show, gaining international attention with participants from all five continents. To commemorate its golden jubilee, ITB has created ITB50.com, a digital platform showcasing the best examples of tourism practices from around the globe.
The Project '50 Destinations, 50 Encounters, 50 Stories'
The project, named '50 Destinations, 50 Encounters, 50 Stories', applauds the most creative and groundbreaking examples of tourism across the world.
'Compassionate Kozhikode': A Paradigm Shift in Tourism
- 'Compassionate Kozhikode' has revolutionized the conventional perspective of tourism. It emphasizes that a tourist destination is primarily a place of residence for its people.
- The project focuses on improving the quality of life for the inhabitants of Kozhikode.
- As a result, it is believed that a city that caters to its residents will naturally become an attractive destination for tourists.
'Compassionate Kozhikode': The Only Indian Project Honored by ITB Berlin
