The Unique Qualities of Kangra Tea

Kangra tea, cultivated at altitudes varying from 900 to 1,400 metres above sea level, thrives under an annual rainfall of 270-350 cm.

• The unique geographical characteristics of the region lend it a distinct taste and aroma.
• The unique blend of climate, terrain, soil conditions, and the coolness of the snow-clad mountains in the Kangra region contribute to the distinct quality of this tea.
• Kangra tea, while milder in flavour than Darjeeling tea, boasts a more robust body and liquor.
• The green tea variant has a gentle woody aroma, while the black tea variant leaves a sweet, lingering aftertaste.
• Dr Jameson, the then-superintendent of the Botanical Tea Gardens, introduced Kangra tea in 1849.
• Kangra tea received the Indian GI tag in 2005, but it was only recently recognized by the European Union.
• This recognition will enable Kangra tea farmers to demand better prices for their produce in European markets.

Understanding the GI tag:

• A Geographical Indication (GI) tag is a label applied to products that originate from a specific geographical location and possess qualities or reputation due to that origin.
• It is a type of intellectual property right that allows only those producers who have a particular link with the region to use the GI tag for their products.

The Perks of Having a Geographical Indication (GI):

• Legal protection: A GI tag provides legal protection to a product by preventing unauthorized usage of the name or false representation of the product’s origin, thus preserving the quality and authenticity of the product.
• Increased market value: A GI tag enhances the product's value and creates a unique identity for it. It aids in building brand recognition and increasing market demand for the product, resulting in higher prices for producers.
• Economic growth: A GI tag contributes to the economic growth of a region by promoting local production and traditional manufacturing methods.
• Preservation of traditional knowledge: A GI tag helps in preserving traditional knowledge and skills related to the product's production. This ensures the continuity of cultural heritage and promotes sustainable development.
• Promotion of tourism: A GI tag promotes tourism by highlighting the unique features of a region and its products.
• Consumer awareness: A GI tag creates awareness among consumers about the product's origin, quality, and authenticity.