
Nasha Mukt Bharat Abhiyan, Objectives, Features, Achievements, Essay, UPSC Notes!
Nasha Mukt Bharat Abhiyan (NMBA) is a national campaign launched in 2020 by the Ministry of Social Justice & Empowerment to tackle the growing problem of substance abuse in India. Implemented by the Department of Social Justice & Empowerment, the initiative aims to build a drug-free society through awareness drives, counseling support, de-addiction services, and community participation. By focusing on prevention, treatment, and rehabilitation, the Abhiyan empowers individuals and families to break free from addiction and promotes a healthier, more resilient society. It is one of India’s most important social campaigns under the vision of creating a “drug-free India.”
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Why is Nasha Mukt Bharat Abhiyaan in News?
The Nasha Mukt Bharat Abhiyaan has been making headlines recently due to several important developments:
- 5th Anniversary Celebrations: The campaign completed its 5 years in August 2025, marking a major milestone since its launch on August 15, 2020.
- Massive Participation Numbers: The campaign has achieved remarkable success with over 18.10 crore people being sensitized about drug abuse, including 6.02 crore youth and 4.08 crore women. Recent reports also mention that over 14 crore people have joined the campaign across the country.
- Nationwide Drug Awareness Campaign: In line with directions from the Union Home Minister, a special nationwide drug awareness campaign was organized on August 15-16, 2025, to mark Independence Day and raise public awareness about drug abuse.
- Educational Institution Involvement: The campaign has successfully engaged 4.85 lakh educational institutions across the country, ensuring the anti-drug message reaches children and young adults nationwide.
What is Nasha Mukt Bharat Abhiyaan?
The Nasha Mukt Bharat Abhiyaan was created to address the critical problem of substance abuse that has spread across many parts of our society. The campaign uses a smart, multi-part strategy that combines efforts to raise awareness with practical measures to help and rehabilitate people struggling with addiction. By focusing on schools, universities, local communities, and support providers, this initiative aims to build a strong network that not only prevents people from starting drug use but also supports those who are on the path to recovery.

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What are the Key Achievements of Nasha Mukt Bharat Abhiyaan?
The Nasha Mukt Bharat Abhiyaan has made significant progress in its mission to create a drug-free India. Here are its biggest successes:
- Massive Public Outreach: The campaign has successfully reached over 18 crore people across the country, teaching them about the dangers of drug abuse. It directly connected with over 6 crore young people and 4 crore women, who have actively participated in the mission.
- Widespread Educational Impact: The campaign has become a part of the educational system, with over 4.85 lakh schools and colleges joining in. As a result, more than 1.67 crore students have taken a public pledge to stay drug-free, showing a strong commitment from the younger generation.
- Strong Volunteer Network: The campaign has built a powerful network of over 20,000 "Master Volunteers." These trained helpers are now working in their own communities to spread the word and help people on the ground.
- Expanded Geographic Reach: What started in just 272 at-risk districts has now grown to 372 districts across 32 states and Union Territories all over India. This nationwide expansion ensures the mission is truly comprehensive.
- Effective Use of Technology: The campaign uses a special mobile app and a website to easily collect information and share its progress. It's also very active on social media to reach more people and keep them updated.
- Strategic Partnerships: The Abhiyaan has teamed up with over 500 organizations and many spiritual groups. A great example of this is the partnership with the Delhi Police, which helped seize and destroy a huge amount of drugs over 50,000 kg!
- Focus on Treatment and Rehabilitation: Besides just raising awareness, the campaign is also making sure people can get real help. It's working to provide more counseling and treatment centers and training more people to help those who are struggling to recover.
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The Nasha Mukt Bharat Abhiyaan has a number of important goals:
- Cutting off drug supply: The campaign aims to disrupt the flow of illegal drugs by working with law enforcement to catch smugglers and stop people from making or selling drugs. This makes it harder for others to access them.
- Offering support for those struggling: It provides crucial support to people who are already addicted through counseling, rehabilitation centers, and medication. The goal is to provide a clear and safe path to recovery.
- Raising public awareness: The campaign wants everyone to know the dangers of drug use, how they harm health and life, and why it's important to stay away from them. This is done through widespread public campaigns.
- Building a supportive environment: The Abhiyan wants to create a society where people don't feel pressured to use drugs and where it's easy to get help. This involves families, communities, and even religious leaders in the effort.
- Protecting the vulnerable: The campaign focuses on safeguarding young people and those in difficult situations, as they are often more likely to get caught in the cycle of addiction.
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What are the Key Features of Nasha Mukt Bharat Abhiyaan?
The Nasha Mukt Bharat Abhiyaan shows the government’s strong commitment to stopping the threat of substance abuse. It has several prominent features that define its core actions:
- Awareness Programs: The campaign puts a great deal of effort into conducting widespread awareness programs. These are designed to teach people of all ages and backgrounds about the dangers of substance abuse.
- Focus on Educational Institutions: By working directly with schools and universities, the campaign aims to prevent young people from ever trying drugs. Educational institutions become a key place to spread awareness and promote a healthy lifestyle.
- Community-Based Approach: The Abhiyan works at the local level to find and help people who are most at risk of addiction. This approach ensures that help reaches those who are most vulnerable.
- Counseling and Treatment Facilities: A vital part of the initiative is providing accessible counseling and treatment facilities. People who want help can get professional guidance and rehabilitation services.
- Training Professionals: To strengthen the network of service providers, the campaign trains professionals. This gives them the skills and knowledge needed to effectively help people with substance abuse issues.
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The main people who benefit from the Nasha Mukt Bharat Abhiyan are individuals struggling with drug addiction and their families. The initiative is primarily focused on 272 vulnerable districts, where the program has been launched. These districts often have a higher number of substance abuse cases, making it essential to address the problem at its source.
What is the Budget Allocated for Nasha Mukt Bharat Abhiyan?
The Nasha Mukt Bharat Abhiyaan recognizes that proper funding is crucial for its success. With a budget of Rs 10 Lakh per district, the initiative ensures that the necessary money is available to support its various programs and activities. This financial commitment highlights the government’s dedication to creating a drug-free India and helping those affected by addiction.
What are the Components of Nasha Mukt Bharat?
The Nasha Mukt Bharat Abhiyaan is a multi-pronged effort to address substance abuse in India. Its key components include:
- Prevention Programs: These are activities and events aimed at preventing people, especially the youth, from starting to use drugs.
- Treatment and Rehabilitation: The campaign provides accessible and effective treatment facilities for individuals who are dependent on substances.
- Capacity Building: Training programs are offered to healthcare professionals and community workers to improve their skills in handling substance abuse cases.
- Research and Surveillance: The campaign conducts studies and monitors the spread of substance abuse to help create better and more targeted solutions.
- Community Participation: It encourages communities to get involved in awareness programs and create support networks to collectively fight substance abuse.
- Legal and Policy Framework: The Abhiyan works to develop and enforce policies that regulate the availability and use of substances, in line with legal frameworks.
- International Collaboration: It collaborates with global organizations to learn from their experience and use international resources to address substance abuse issues.
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What are the Advantages of Nasha Mukt Bharat Abhiyaan?
The advantages of the Nasha Mukt Bharat Abhiyaan are far-reaching and benefit many aspects of society:
- Health and Well-being: By reducing substance abuse, the campaign helps improve the overall health of individuals, leading to a more productive society.
- Social Reintegration: The rehabilitation and counseling services help people get their lives back and become productive members of society again.
- Reduced Crime Rates: Since substance abuse is often linked to criminal activities, the campaign’s efforts can lead to a decrease in crime by addressing a common root cause.
- Empowerment of Women and Youth: As substance abuse affects all parts of society, the campaign’s focus on awareness and prevention especially helps women and young people, protecting their futures.
What are the Disadvantages of Nasha Mukt Bharat Campaign ?
While the Nasha Mukt Bharat Campaign has significant benefits, it's important to recognize potential challenges:
- Stigma: A big problem is the shame and social stigma associated with addiction. Many people are afraid to ask for help because they fear being judged, which can reduce the campaign's overall impact.
- Resource Allocation: To be truly successful everywhere, the campaign needs consistent and sufficient funding and enough skilled professionals. In some areas, a lack of resources can limit the services and support available.
- Sustainability: The campaign's long-term success depends on continuous government support and ongoing community involvement. Without these, its efforts might not last.
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What is the Significance of Nasha Mukt Bharat Abhiyan?
The Nasha Mukt Bharat Abhiyaan holds great importance for India’s social and economic future. Here’s why:
- National Health: By promoting a drug-free lifestyle, the campaign helps create a healthier population, which reduces the strain on healthcare systems.
- Productive Workforce: Helping people overcome addiction means a more productive workforce, which is essential for economic growth and development.
- Social Harmony: Substance abuse can strain relationships and disrupt social harmony. The Abhiyaan’s efforts help build stronger and more connected communities.
- Global Recognition: As India takes steps to address a global issue, the campaign boosts the nation's image on the international stage.
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