
What is Momentum Investing: Key Concepts & How it is Measured
Momentum investing refers to a strategy that involves the purchase of an asset with a favorable upward direction or short sells those with unfavorable downward direction, hoping that the direction would continue. Momentum stocks are recognized by investors using price charts and various indicators such as moving averages and RSI, then getting into trades and keeping trades outstanding until the trend direction changes, and then selling before the reverse takes effect. Advantages are the possibility of more earnings, profits within a shorter time, diminished dependence on fundamentals. The dangers are trend/reversal risk, high volatility, overvaluation, active management, and increased costs of transactions. It is opposite to value investing that targets the value intrinsic value.
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Why Momentum Investing in the News?
The momentum investing became the topic of the news since the dramatic price changes are observed on the tech stock market and in new areas, other than momentum investors chase the short-term price growth and not the fundamental value of the product. Momentum strategies have been exacerbated by increasing retail trading, computer powered screening tools to select stocks, and algorithmic trading. Such risks as overvaluation and market instability due to momentum-based investments have also been in the discussion of regulators and market analysts, which makes it one of the topics of current financial and investment news.
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What is Momentum Investing?
Momentum investing is an investment strategy where investors buy assets that are rising in price and sell assets that are falling, based on the belief that price trends tend to continue for some time. Unlike traditional value investing, which focuses on a stock’s intrinsic value, momentum investing focuses on price movement rather than whether an asset is “cheap” or “expensive.”
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Key Features of Momentum Investing
- Buy High, Sell Higher
- Instead of buying low and selling high like traditional investors, momentum investors buy assets that are already increasing in price and hope to sell them at even higher prices.
- Trend Recognition
- Investors look for clear upward or downward trends. The earlier they join a trend, the higher the potential profit.
- Limited Fundamental Analysis
- Momentum investors often ignore a company’s financial health or intrinsic value, focusing mostly on price patterns.
- Critics argue this can cause overvalued assets and sudden losses when trends reverse.
- Combining with Value Investing
- Some investors mix momentum and value strategies: they look at both intrinsic value and price trends to avoid holding undervalued assets for too long while benefiting from rising prices.
- Momentum in Passive Investing
- Even index funds like the S&P 500 or Dow Jones reflect momentum because they include companies with strong price growth.

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How Momentum is Measured?
Momentum in investing is measured by tracking the strength and direction of an asset’s price movement over time, using simple percentage gains or advanced trend analysis tools for informed trading decisions.
1. Simple Method
- Look at the percentage change in an asset’s price over a specific period (like 3 months, 6 months, or 1 year).
- Buy the assets that have risen the most.
- Sell the assets that have fallen the most.
- This approach assumes that assets that have gone up will continue to rise, and those that have fallen will continue to drop.
2. Advanced Method
- Price Charts: Analyze trends using charts to see if the asset is consistently moving up or down.
- Benchmark Comparison: Compare the asset’s performance against indices like the S&P 500 or sector averages to see if it’s outperforming the market.
- Trend Strength: Use indicators like moving averages or Relative Strength Index (RSI) to measure how strong and sustainable the trend is.
Sideways Market:
If prices move sideways without a clear trend, momentum investors may stay out of the market and hold cash until a clear trend appears.
Advantages
- Can generate high returns in trending markets.
- Easy to identify trends with price charts and percentage gains.
Risks / Criticism
- Can lead to buying overvalued assets.
- Trends may reverse suddenly, causing losses for late investors.
- Ignores the fundamental value of companies.
Also, Checkout the List of Indian Stock Exchanges

Key Concepts of Momentum Investing
1. Buy High, Sell Higher Philosophy
Conventional investment tactics comprises of purchasing underpriced investments with the belief that the market is declining, as directed at the rule of purchase low and sell high. Yet, momentum investing has a philosophy of buy high sell higher. Investors focus on those assets which have experienced an upward moving price trend anticipation the momentum can be prolonged and the asset sold at even higher prices.
2. Trend Recognition
Momentum investors believe that discernible trends exist in asset prices and tend to persist over time. Early identification and participation in these trends are critical for maximizing returns.
3. Limited Fundamental Analysis
Momentum investors tend to assess price trends and do not aspire to examine financials of an enterprise, and the intrinsic values of a business, as value investors do. Critics caution that this may cause unsustainable price action, since investor actions may be influenced more by the current trends than value.
4. Combining Value and Momentum Investing
Other investors combine both value and momentum by considering both value and the trend of prices. This will allow them to reinvest in improvements of undervalued assets without detaining them longer, as well as enjoy the current increases in the values of the assets towards fair value.
5. Momentum in Passive Investing
There is even a momentum in passive investing (eg. Index funds eg. S&P 500, Dow Jones ). Compositions of indexes usually give preference to those firms whose price growth rates are great, so it shows much more of the kernel on momentum-related performance, but not on fundamental performance.
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Conclusion
Momentum investing is based on the fact that trends in prices have an inclination of continuing. By determining assets that have good upward/downward moves, investors are bound to make profitable shares as far as the trend continues. Though the strategy is capable of producing high returns, it involves risks particularly in a situation whereby trends are corrected in a short time hence this may cause losses. It focuses on the movement of price in preference to the underlying intrinsic value of assets.
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